Professor of Political Science, Communication, and (by courtesy) Psychology

Frederic O. Glover Professor in Humanities and Social Sciences
Sr Fellow at Woods

Jon Krosnick

email     homepage    
434 McClatchy Hall
(650) 725-3031



Research

Voting and Elections
Public Opinion
Survey Methodology



Affiliations

Professor, Department of Communication
Professor, Department of Psychology (by courtesy)
Associate Director, Institute for Research in the Social Sciences
Co-Principal Investigator, American National Election Study



Awards

  • 1982 National Institute of Mental Health Graduate Training Fellowship.
  • 1984 Phillip Brickman Memorial Prize for Research in Social Psychology.
  • 1984 American Association for Public Opinion Research Student Paper Award.
  • 1984 National Institute of Mental Health Graduate Training Fellowship.
  • 1984 Pi Sigma Alpha Award for the Best Paper Presented at the 1983 Midwest Political Science Association Annual Meeting.
  • 1984 Elected Departmental Associate, Department of Psychology, University of Michigan, recognizing outstanding academic achievement.
  • 1990 Invited Guest Editor, Social Cognition (Special issue on political psychology, Vol. 8, #1, May)
  • 1992 Invited Address, Midwestern Psychological Association Annual Meeting, Chicago, Illinois.
  • 1993 Brittingham Visiting Scholar, University of Wisconsin.
  • 1995 Erik H. Erikson Early Career Award for Excellence and Creativity in the Field of Political Psychology, International Society of Political Psychology.
  • 1996-1997 Fellow, Center for Advanced Study in the Behavioral Sciences, Stanford, California.
  • 1998 Elected Fellow, American Psychological Association and Society for Personality and Social Psychology.
  • 1998 Elected Fellow, American Psychological Society.
  • 2001-2006 University Fellow, Resources for the Future, Washington, DC.
  • 2003 Prize for the Best Paper Presented at the 2002 Annual Meeting of the American Political Science Association, Section on Elections, Public Opinion, and Voting Behavior.


Selected Invited Addresses 2007 and 2008

 

  • 2007 Invited Lecture, “What Americans Really Think About Climate Change: Attitude Formation and Change in Response to a Raging Scientific Controversy.”  Education And Outreach Colloquium, Earth Sciences Division, NASA Goddard Space Flight Center, Greenbelt, Maryland.

  • 2007 Invited Lecture, “The Brave New World of Survey Research: One Surprise After Another.” Survey Research Institute First Annual Speaker Series, Cornell University, Ithaca, New York.

  • 2007 Inaugural Lecture, “What Americans Really Think About Climate Change: Attitude Formation and Change in Response to a Raging Scientific Controversy.”  National Centers for Coastal Ocean Science/Center for Sponsored Coastal Ocean Research Ecosystem Science Seminar Series & NOS Science Seminar Series, National Oceanic and Atmospheric Administration, Silver Spring, Maryland.

  • 2007 Plenary Speaker, “What Americans Really Think About Climate Change: Attitude Formation and Change in Response to a Raging Scientific Controversy.”  Annual Ocean and Coastal Program Managers’ Meeting, Sponsored by the Office of Ocean and Coastal Resource Management in partnership with the National Estuarine Research Reserve Association, National Oceanic and Atmospheric Administration, Washington, DC.

  • 2007 Oral Testimony on Assembly Bill 372 (to revise the order in which the names of candidates for an office must appear on the ballot) before the Nevada State Legislature, Carson City, Nevada.

  • 2007 Invited Lecture, “What Americans Really Think About Climate Change: Attitude Formation and Change in Response to a Raging Scientific Controversy.”  The White House Office of Science and Technology Policy, Washington, D.C.

  • 2007 Invited Lecture, “What Americans Really Think About Climate Change: Attitude Formation and Change in Response to a Raging Scientific Controversy.”  Workshop on Climate Science and Services: Coastal Applications for Decision Making through Sea Grant Extension and Outreach.  NOAA Coastal Services Center, Charleston, South Carolina.

  • 2007 Invited Lecture, “Climate Change: What Americans Think.”  Capital Hill briefing sponsored by the Environment and Energy Study Institute, Cannon House Office Building, Washington, D.C.  Broadcast live on C-SPAN.

  • 2007 Invited Lecture, “The Impact of Candidate Name Order on Election Outcomes.”  The Carter Center, Atlanta, Georgia.

  • 2007 Invited Lecture, “What Americans Really Think About Climate Change: Attitude Formation and Change in Response to a Raging Scientific Controversy.”  Google, Mountain View, California.

  • 2007 Invited Lecture, “Climate Change: What Americans Really Think.”  The Commonwealth Club, San Francisco, California.

  • 2007 Invited Address, “Representativeness of Online Panels.”  Time-Warner 2007 Research Conference, New York, New York.

  • 2007 Invited Lecture, “What the Public Knows.”  News Executives Roundtable: Covering Climate Change, Stanford, California.

  • 2007 Invited Address, “The Top Ten Signs of an Excellent Survey Vendor.”  Intuit Corporate Customer & Market Insight Offsite, Palo Alto, California.

  • 2007 Invited Lecture, “What Americans Really Think About Climate Change.”  Association of Science-Technology Centers Conference, Los Angeles, California.

  • 2007 Invited Address, “The New American National Election Study Panel Survey Project.” Survey Research in the 21st Century: Challenges and Opportunities, Royal Statistical Society, London, UK.

  • 2007 Invited Testimony, “Aviation Safety: Can NASA Do More to Protect the Public?”  House Committee on Science and Technology, U.S. Congress, Washington, DC.  Broadcast live on C-SPAN.

  • 2007 Invited Opening Keynote Address, “New Insights Into Optimizing Survey Questionnaire Design and Selecting a Model of Data Collection.”  Panel Research 2007, ESOMAR World Research Conference, Orlando, Florida.

  • 2007 Invited Plenary Address, “New Insights into Questionnaire Design: How to Maximize the Validity of Your Measurements.”  Federal Committee on Statistical Methodology Research Conference, Arlington, Virginia.

  • 2007 Invited Lecture, “What Americans Think and Do About Climate Change; Insights from a Psychological Perspective.”  California Institute for Energy and Environment’s Behavior, Energy, and Climate Change Conference, Sacramento, California.

  • 2007 Invited Keynote Lecture, “What Americans Think About Climate Change.”  2007 American Public Media Conference on Sustainability, Pocantico Conference Center, Tarrytown, New York.

  • 2007 Invited Address, “What the American Public Really Thinks About Climate Change: New Evidence on Amelioration Strategies.”  2007 American Geophysical Union Fall Meeting, San Francisco, California.

  • 2008 Invited Address, “Climate Change and the 2008 U.S. Presidential Election.”  Eighth National Conference on Science, Policy, and the Environment: Climate Change: Science and Solutions.  Conference sponsored by the National Council for Science and the Environment, Washington, DC.

  • 2008 Invited Address, “Explaining the Relation of Aging with Susceptibility to Attitude Change.”  Eighth Annual SPSP Attitudes Preconference, Albuquerque, New Mexico.

  • 2008 Invited Lecture, “Comparisons of Survey Modes in Terms of Data Quality.”  Department of Families, Housing, Community Services, and Indigenous Affairs, Australian Government, Canberra, Australia.

  • 2008 Invited Lecture, “Applying Theories of Attitudes and Attitude Change to the Mission of the Australian Tax Office.”  Australian Tax Office, Australian Government, Canberra, Australia.

  • 2008, Invited Lecture, “The Theory of Survey Satisficing.”  Tourism Australia, Canberra, Australia.

  • 2008 Invited Lecture, “Lessons from the Field: A Blueprint for Optimizing Measurement Accuracy and Sample Composition.”  40th Meeting of the Computer Market Analysis Group, Intuit, Mountain View, California.

  • 2008 Invited Lecture, “Uses of Surveys in Court.”  How to Find, Litigate, and Try Class Action Lawsuits, Educational Symposium sponsored by Consumer Attorneys of San Diego, San Diego, California.

  • 2008 Invited Keynote Address, “What the American Public Really Thinks About Climate Change: New Evidence on Amelioration Strategies.”  Union of Concerned Scientists Retreat, National Labor College, Silver Spring, Maryland.

  • 2008 Invited Lecture, “The Challenges of Measuring Facts Accurately in Surveys: Small Changes in Question Wording can Make a Difference.”  Survey Methodology Division, U.S. Census Bureau, Suitland, Maryland.

  • 2008 Invited Lecture, “The Accuracy of Non-Probability Samples of People Who Volunteer to Do Surveys for Money.”  Harvard Center for Survey Research 2008 Spring Conference: New Technologies and Survey Research, Harvard University, Cambridge, Massachusetts.

  • 2008 Invited Presentation, “Writing an Effective Grant Proposal for NSF.”  AAPOR Professional Development Breakfast.  Annual Meeting of the American Association for Public Opinion Research, New Orleans, Louisiana.

  • 2008 Invited Commentary, “Reflections on the American Voter Revisited.”  Annual Meeting of the American Association for Public Opinion Research, New Orleans, Louisiana.

  • 2008 Invited Presentation, “Briefing on the NAOMS Survey Creation.”  Presentation to the Committee to Assess NASA’s National Aviation Operations Monitoring Service (NAOMS) Project, National Research Council, National Academy of Sciences, Washington, DC.

  • 2008 Invited Address, “Public Attitudes, Perceptions, and Concern about Global Warming: Evidence from a New Survey.”  Lecture at the Russell Senate Office Building in the Environmental Science Seminar Series Sponsored by the American Meteorological Society, Washington, D.C.

  • 2008 Invited Keynote Address, “Designing Ballots to Prevent Bias: How the Order of Candidate Names Determines Who Was Elected President.”  EVT ’08, 2008 Usenix/Accurate Electronic Voting Technology Workshop, San Jose, California.

  • 2008 Invited Address, "What Americans Think about Climate Change: Insights from 10 Years of Psychology-Inspired National Surveys Tracking Public Attitudes." Symposium on the Psychology of Global Climate Change, American Psychological Association Annual Meeting, Boston, Massachusetts.

  • 2008 Invited Presentation, "The Accuracy of On-line Surveys with Non-Probability Samples." Second Annual Workshop on Measurement and Experimentation with Internet Panels, Sponsored by CentERdata, Institute for Data Collection and Reserach (University of Tilburg), Zeist, The Netherlands.

  • 2008 Invited Address, "What Americans Really Think About Climate Change: Is it Happening? What's Causing It? What Should Be Done About It?" Conference entitled "Social Science and Humanities Facing the Climate Change Challenges," sponsored by the European Union, the Republic of France, the French Ministere de L'Enseignement Superieur Et De La Recherche, and the French Ministere De L'Ecologie, De L'Energie, Du Developpement Durable, Ett De L'Amenagmenet du Territoire, Paris, France.

  • 2008 Invited Presentation, "Susceptibility to Response Effects in Surveys: Cognitive and Motivational Factors." Seventh International Conference on Social Science Methodology-RC33 - Logic and Methodology in Sociology, Naples, Italy.

  • 2008 Invited Presentation, "Satisficing When Answering Questions: A Theoretical Explanation for a Wide Range of Findings in the Questionnaire Design Literature." Max Planck Institute for Human Development, Berlin, Germany.

  • 2008 Invited Presentation, "Social Psychology Under the Microscope: Do Classic Laboratory Experiments Replicate When Participates Are Representative of the General Public Rather Than Convenience Samples of College Students? Max Planck Institute for Human Development, Berlin, Germany.

  • 2008 Fathauer Lecturer, "How Do American Voters Decide? Findings from Fifty Years of Scholarship on Electoral Choice." Eller College of of Management, University of Arizona, Tucson, Arizona.

  • 2008 Invited Presentation, "What Are They Thinking? Information, Persuasion, and the American Public's Response to Climate Change." American Politics Research Workshop, Harvard University, Cambridge, Massachusetts.

  • 2008 Invited Lecture, "Do We Really Care about Climate Change? Grounding Climate Policy in Psychological Analysis." The World Bank, Washington, DC.

  • 2008 Invited Lecture, "Issue-Focused Passion in America: How and Why Issue Publics Determine Election Outcomes." Seminario de Investigacion en Ciencia Politica 2008, Instituto Tecnologico Autonomo de Mexico (ITAM), Mexico City, Mexico.

Grants

  • 1977 CBS Research Grant, to support development and evaluation of a mass media promotional campaign for sound recordings.

  • 1984 Society for the Psychological Study of Social Issues Doctoral Dissertation Grant-in-aid.

  • 1984 CBS Research Grant, to support literature review/research on the causes of heavy television viewing among children and adolescents.

  • 1985 CBS Research Grant, to support empirical research on the effect of television viewing on alcohol use among children and adolescents.

  • 1985 CBS Research Grant, to support empirical research on the causes of heavy television viewing among children and adolescents.

  • 1987-1989 National Institute on Aging Research Grant, to study changes in political orientations over the life span (co-investigator with Duane F. Alwin).

  • 1987 National Association of Broadcasters Research Grant, to study the causes of heavy television viewing among children and adolescents.

  • 1988 Society for the Psychological Study of Social Issues Grant-in-Aid, to support research on the causes of heavy television viewing among children and adolescents.

  • 1990-1992 National Science Foundation, The information processing consequences of attitude importance.

  • 1991 National Science Foundation Research Experience for Undergraduates Grant Supplement, The information processing consequences of attitude importance.

  • 1992 Society for the Psychological Study of Social Issues Grant-in-Aid, to support research on the impact of the Gulf War on the constituents of presidential evaluations.

  • 1992 National Science Foundation Research Experience for Undergraduates Grant Supplement, The information processing consequences of attitude importance.

  • 1994 National Science Foundation, Explaining the surprising accuracy of mail surveys.

  • 1995 National Science Foundation Research Experience for Undergraduates Grant Supplement, Explaining the surprising accuracy of mail surveys.

  • 1995 U.S. Department of the Interior/Minerals Management Service/University of California Coastal Marine Institute, Testing and calibrating the measurement of nonmarket values for oil spills via the contingent valuation method (co-investigator with Michael Hanemann).

  • 1995 Electric Power Research Institute/Industrial Economics, Elicitation of public perceptions regarding the potential ecological effects of climate change (part I).

  • 1996 Electric Power Research Institute/Industrial Economics, Elicitation of public perceptions regarding the potential ecological effects of climate change (part II).

  • 1997 National Science Foundation, Formation and change of public beliefs about global warming.

  • 1997 National Oceanic and Atmospheric Administration/U.S. Environmental Protection Agency/Resources for the Future, Formation and change of public beliefs about global warming: Wave II of survey interviewing.

  • 1998, 1999, Robert Dodd and Associates/The Battelle Memorial Institute/National

  • 2000, 2001 Aeronautics and Space Administration, National aviation operational monitoring system questionnaire development.

  • 2000, 2001 Resources for the Future, American public opinion on the environment.

  • 2001, 2002 Columbus Airport Authority, The dynamics and causes of airport customer satisfaction.

  • 2002 Time-sharing Experiments for the Social Sciences (TESS) grant (funded by the National Science Foundation), Social desirability and reports of voter turnout (co-investigator with Allyson L. Holbrook).

  • 2003 National Science Foundation, Social and psychological mechanisms of the relation between age and openness to attitude change (co-investigator with Penny Visser).

  • 2003 New York Academy of Medicine/W. K. Kellogg Foundation, Engaging the community in terrorism preparedness planning.

  • 2004 National Science Foundation, Optimizing the number of points on rating scales.

  • 2004 The Bureau of Labor Statistics, U.S Department of Labor, Refining the categorization of jobs in the biotechnology industry.

  • 2005 National Science Foundation, 2005 Summer Institute in Political Psychology.

  • 2005 National Science Foundation, Survey Research Methodology Optimization for the Science Resource Statistics Program.

  • 2005 National Science Foundation, National Election Studies 2005-2010.

  • 2006 American Psychological Association, The psychology of voting and election campaigns: A proposal for a stand-alone conference (with Wendy Wood, Arthur, Lupia, and John Aldrich).

  • 2006 National Science Foundation, Agenda-setting workshop in the area of e-science: Development of the next generation of cybertools applied to data collections in the social and behavioral sciences (with Arthur Lupia).

  • 2006 National Science Foundation, Development of a computer network for experimental and non-experimental data collection via the Internet from a nationally representative sample of American households.

  • 2006 National Science Foundation and the Department of Homeland Security, Expansion of the American National Election Study: Gauging the public’s Attitudes on terrorism and homeland security (with Arthur Lupia).

  • 2007 National Science Foundation, 2007 Summer Institute in Political Psychology.

  • 2007 National Science Foundation, Survey Research Methodology Optimization for the Science Resource Statistics Program.

  • 2007 National Science Foundation, Survey Research Methodology Optimization for the Science Resource Statistics Program (Supplement).

  • 2007 National Science Foundation, Research Experience for Undergraduates Supplement for the American National Election Study.

  • 2007 National Science Foundation, The Impact of Polls on Political Behavior.

  • 2007 National Science Foundation, American National Election Studies Supplement to Support Additional Pretesting of Questionnaire Items.

  • 2007 National Science Foundation, American National Election Studies Supplement to Support a Conference on Methodology for Coding Open-ended Question Responses.

  • 2008 National Science Foundation, SGER: DHS and NSF Collaboration: Developing Polls to Test Theories of Radicalization and Potential for Radicalization.

  • 2008 National Science Foundation, American National Election Studies Supplement to Create a Supplemental Panel to Study the 2008 American Presidential Election.

  • 2008 National Science Foundation, 2008 Summer Institute in Political Psychology.


Publications

Books
Weisberg, H., Krosnick, J. A., & Bowen, B. (1989). Introduction to Survey Research and Data Analysis. Chicago: Scott, Foresman.

Krosnick, J. A. (Ed.). (1990). Thinking about politics: Comparisons of experts and novices. New York: Guilford Press (Book version of a special issue of Social Cognition, Volume 8, Number 1, 1990).

Petty, R. E., & Krosnick, J. A. (Eds.). (1995). Attitude strength: Antecedents and consequences. Hillsdale, NJ: Erlbaum.

Weisberg, H., Krosnick, J. A., & Bowen, B. (1996). Introduction to survey research, polling, and data analysis. Thousand Oaks, CA: Sage.

Carson, R. T., Conaway, M. B., Hanemann, W. M., Krosnick, J. A., Mitchell, R. C., Presser, S. (2004). Valuing oil spill prevention: A case study of California's central coast. Dordrecht, The Netherlands: Kluwer Academic Publishers.

Krosnick, J. A., & Fabrigar, L. R. (forthcoming). The Handbook of Questionnaire Design. New York: Oxford University Press.


Journal Papers and Book Chapters
Judd, C. M., Krosnick, J. A., & Milburn, M. A. (1981). Political involvement and attitude structure in the general public. American Sociological Review, 46, 660-669.

Krosnick, J. A., & Judd, C. M. (1982). Transitions in social influence at adolescence: Who induces cigarette smoking? Developmental Psychology, 18, 359-368.

Judd, C. M., & Krosnick, J. A. (1982). Attitude centrality, organization, and measurement. Journal of Personality and Social Psychology, 42, 436-447.

Judd, C. M., Kenny, D. A., & Krosnick, J. A. (1983). Judging the positions of political candidates: Models of assimilation and contrast. Journal of Personality and Social Psychology, 44, 952-963.

McAlister, A. L., Krosnick, J. A., & Milburn, M. A. (1984). Causes of adolescent cigarette smoking: Tests of a structural equation model. Social Psychology Quarterly, 47, 24-36.

Iyengar, S., Kinder, D. R., Peters, M. D., & Krosnick, J. A. (1984). The evening news and presidential evaluations. Journal of Personality and Social Psychology, 46, 778-787. Reprinted in Peplau, L. A., Sears, D. O., Taylor, S. E., & Freedman, J. L. (Eds.) (1988), Readings in social psychology: Classic and contemporary contributions. Englewood Cliffs, NJ: Prentice Hall.

Alwin, D. F., & Krosnick, J. A. (1985). The measurement of values in surveys: A comparison of ratings and rankings. Public Opinion Quarterly, 49, 535-552. Reprinted in Singer, E., & Presser, S. (Eds.) (1989). Survey research methods: A reader. Chicago: University of Chicago Press.

Schuman, H., Ludwig, J., & Krosnick, J. A. (1986). The perceived threat of nuclear war, salience, and open questions. Public Opinion Quarterly, 50, 519-536.

Krosnick, J. A., & Alwin, D. F. (1987). An evaluation of a cognitive theory of response order effects in survey measurement. Public Opinion Quarterly, 51, 201-219.

Krosnick, J. A. (1988). Attitude importance and attitude change. Journal of Experimental Social Psychology, 24, 240-255.

Krosnick, J. A., & Schuman, H. (1988). Attitude intensity, importance, and certainty and susceptibility to response effects. Journal of Personality and Social Psychology, 54, 940-952.

Krosnick, J. A. (1988). The role of attitude importance in social evaluation: A study of policy preferences, presidential candidate evaluations, and voting behavior. Journal of Personality and Social Psychology, 55, 196-210.

Krosnick, J. A., & Alwin, D. F. (1988). A test of the form-resistant correlation hypothesis: Ratings, rankings, and the measurement of values. Public Opinion Quarterly, 52, 526-538.

Judd, C. M., & Krosnick, J. A. (1989). The structural bases of consistency among political attitudes: The effects of political expertise and attitude importance. In A. R. Pratkanis, S. J. Breckler, & A. G. Greenwald (Eds.), Attitude Structure and Function. Hillsdale, NJ: Erlbaum.

Krosnick, J. A. (1989). Attitude importance and attitude accessibility. Personality and Social Psychology Bulletin, 15, 297-308.

Krosnick, J. A. (1989). Question wording and reports of survey results: The case of Louis Harris and Aetna Life and Casualty. Public Opinion Quarterly, 53, 107-113. Reprinted in Bulmer, H. (Ed.), Questions. Thousand Oaks, CA: Sage Publications.

Krosnick, J. A., & Alwin, D. F. (1989). Aging and susceptibility to attitude change. Journal of Personality and Social Psychology, 57, 416-425.

Krosnick, J. A. (1990). Government policy and citizen passion: A study of issue publics in contemporary America. Political Behavior, 12, 59-92.

Krosnick, J. A. (1990). Conceptions of expertise in political psychology. Social Cognition, 8, 1-8. (also in J. Krosnick (Ed.), Thinking about politics: Comparisons of experts and novices. New York: Guilford, 1990, pp. 1-8).

Krosnick, J. A. (1990). Lessons learned: A review and integration of our findings. Social Cognition, 8, 154-158. (also in J. Krosnick (Ed.), Thinking about politics: Comparisons of experts and novices. New York: Guilford, 1990, pp. 154-158).

Krosnick, J. A., Li, F., & Lehman, D. (1990). Conversational conventions, order of information acquisition, and the effect of base rates and individuating information on social judgments. Journal of Personality and Social Psychology, 59, 1140-1152.

Krosnick, J. A., & Milburn, M. A. (1990). Psychological determinants of political opinionation. Social Cognition, 8, 49-72. (also in J. Krosnick (Ed.), Thinking about politics: Comparisons of experts and novices. New York: Guilford, 1990, pp. 49-72).

Krosnick, J. A., & Sedikides, C. (1990). Self-monitoring and self-protective biases in the use of consensus information to predict one's own behavior. Journal of Personality and Social Psychology, 58, 718-728.

Krosnick, J. A., & Kinder, D. R. (1990). Altering the foundations of support for the president through priming. American Political Science Review, 84, 497-512.

Reprinted in J T. Jost and J. Sidanius (Eds.) (2004). Political psychology: Key readings. New York, NY: Psychology Press.

Alwin, D. F., & Krosnick, J. A. (1991). Aging, cohorts, and the stability of sociopolitical orientations over the life span. American Journal of Sociology, 97, 169-195.

Alwin, D. F., & Krosnick, J. A. (1991). The reliability of survey attitude measurement: The influence of question and respondent attributes. Sociological Methods and Research, 20, 139-181.

Judd, C. M., Drake, R. A., Downing, J. W., & Krosnick, J. A. (1991). Some dynamic properties of attitude structures: Context induced response facilitation and polarization. Journal of Personality and Social Psychology, 60, 193-202.

Krosnick, J. A. (1990). Americans' perceptions of presidential candidates: A test of the projection hypothesis. Journal of Social Issues, 46, 159-182.

Krosnick, J. A. (1991). Response strategies for coping with the cognitive demands of attitude measures in surveys. Applied Cognitive Psychology, 5, 213-236.

Krosnick, J. A. (1991). The stability of political preferences: Comparisons of symbolic and non-symbolic attitudes. American Journal of Political Science, 35, 547-576.

Krosnick, J. A. (1992). The impact of cognitive sophistication and attitude importance on response order effects and question order effects. In N. Schwarz and S. Sudman (Eds.), Order effects in social and psychological research (pp. 203-218). New York: Springer-Verlag.

Krosnick, J. A., & Abelson, R. P. (1992). The case for measuring attitude strength in surveys. Pp. 177-203 in J. Tanur (Ed.), Questions about questions: Inquiries into the cognitive bases of surveys. New York: Russell Sage.

Krosnick, J. A., Betz, A. L., Jussim, L. J., & Lynn, A. R. (1992). Subliminal conditioning of attitudes. Personality and Social Psychology Bulletin, 18, 152-162.

Lehman, D. R., Krosnick, J. A., West, R. L., & Li, F. (1992). The focus of judgment effect: A question wording effect due to hypothesis confirmation bias. Personality and Social Psychology Bulletin, 18, 690-699.

Krosnick, J. A., & Berent, M. K. (1993). Comparisons of party identification and policy preferences: The impact of survey question format. American Journal of Political Science, 37, 941-964.

Krosnick, J. A., & Brannon, L. A. (1993). The impact of the Gulf War on the ingredients of presidential evaluations: Multidimensional effects of political involvement. American Political Science Review, 87, 963-975.

Krosnick, J. A., & Brannon, L. A. (1993). The media and the foundations of Presidential support: George Bush and the Persian Gulf conflict. Journal of Social Issues, 49, 167-182.

Krosnick, J. A., Boninger, D. S., Chuang, Y. C., Berent, M. K., & Carnot, C. G. (1993). Attitude strength: One construct or many related constructs? Journal of Personality and Social Psychology, 65, 1132-1149.

Krosnick, J. A., Berent, M. K., & Boninger, D. S. (1994). Pockets of responsibility in the American electorate: Findings of a research program on attitude importance. Political Communication, 11, 391-411.

Krosnick, J. A., & Smith, W. A. (1994). Attitude strength. In V. S. Ramachandran (Ed.), Encyclopedia of human behavior. San Diego, CA: Academic Press.

Ostrom, T. M., Bond, C., Krosnick, J. A., & Sedikides, C. (1994). Attitude scales: How we measure the unmeasurable. In S. Shavitt & T. C. Brock (Eds.), Persuasion: Psychological insights and perspectives. Boston, MA: Allyn and Bacon.

Rahn, W. M., Krosnick, J. A., & Breuning, M. (1994). Rationalization and derivation processes in survey studies of political candidate evaluation. American Journal of Political Science, 38, 582-600.

Berent, M. K., & Krosnick, J. A. (1995). The relation betweenpolitical attitude importance and knowledge structure. In M. Lodge & K. McGraw (Eds.), Political judgment: Structure and process. Ann Arbor, MI: University of Michigan Press.

Boninger, D. S., Krosnick, J. A., & Berent, M. K. (1995). The origins of attitude importance: Self-interest, social identification, and value-relevance. Journal of Personality and Social Psychology, 68, 61-80.

Boninger, D. S., Krosnick, J. A., Berent, M. K., & Fabrigar, L. R. (1995). The causes and consequences of attitude importance. In R. E. Petty and J. A. Krosnick (Eds.), Attitude strength: Antecedents and consequences. Hillsdale, NJ: Erlbaum.

Fabrigar, L. R., & Krosnick, J. A. (1995). Attitude importance and the false consensus effect. Personality and Social Psychology Bulletin, 21, 468-479.

Fabrigar, L. R., & Krosnick, J. A. (1995). Attitude measurement and questionnaire design. In A. S. R. Manstead & M. Hewstone (Eds.), Blackwell encyclopedia of social psychology. Oxford: Blackwell Publishers.

Fabrigar, L. R., & Krosnick, J. A. (1995). Voting behavior. In A. S. R. Manstead & M. Hewstone (Eds.), Blackwell encyclopedia of social psychology. Oxford: Blackwell Publishers.

Krosnick, J. A., & Petty, R. E. (1995). Attitude strength: An overview. In R. E. Petty and J. A. Krosnick (Eds.), Attitude strength: Antecedents and consequences. Hillsdale, NJ: Erlbaum.

Krosnick, J. A., & Telhami, S. (1995). Public attitudes toward Israel: A study of the attentive and issue publics. International Studies Quarterly, 39, 535-554.

Reprinted in Israel Affairs, vol. 2 (1995/1996) and in G. Sheffer (Ed.), U.S.-Israeli relations at a crossroads. Frank Cass Publishing.

Wegener, D. T., Downing, J., Krosnick, J. A., & Petty, R. E. (1995). Measures and manipulations of strength-related properties of attitudes: Current practice and future directions. In R. E. Petty and J. A. Krosnick (Eds.), Attitude strength: Antecedents and consequences. Hillsdale, NJ: Erlbaum.

Weisberg, H. F., Haynes, A. A., & Krosnick, J. A. (1995). Social group polarization in 1992. In H. F. Weisberg (Ed.), Democracy's feast: Elections in America. Chatham, NJ: Chatham House.

Krosnick, J. A., Narayan, S. S., & Smith, W. R. (1996). Satisficing in surveys: Initial evidence. In M. T. Braverman & J. K. Slater (Eds.), Advances in survey research (pp. 29-44). San Francisco: Jossey-Bass.

Miller, J. M., & Krosnick, J. A. (1996). News media impact on the ingredients of presidential evaluations: A program of research on the priming hypothesis. In D. Mutz & P. Sniderman (Eds.), Political persuasion and attitude change. Ann Arbor, MI: University of Michigan Press.

Narayan, S., & Krosnick, J. A. (1996). Education moderates some response effects in attitude measurement. Public Opinion Quarterly, 60, 58-88.

Visser, P. S., Krosnick, J. A., Marquette, J., & Curtin, M. (1996). Mail surveys for election forecasting? An evaluation of the Columbus Dispatch poll. Public Opinion Quarterly, 60, 181-227.

Krosnick, J. A., & Fabrigar, L. R. (1997). Designing rating scales for effective measurement in surveys. In L. Lyberg, P. Biemer, M. Collins, L. Decker, E. DeLeeuw, C. Dippo, N. Schwarz, and D. Trewin (Eds.), Survey Measurement and Process Quality. New York: Wiley-Interscience.

Miller, J. M., & Krosnick, J. A. (1997). The anatomy of news media priming. In S. Iyengar and R. Reeves (Eds.), Do the media govern? Politicians, voters, and reporters in America. Thousand Oaks, CA: Sage.

Carson, R. T., Hanemann, W. M., Kopp, R. J., Krosnick, J. A., Mitchell, R. C., Presser, S., Ruud, P. A., & Smith, V. K., with Conaway, M., & Martin, K. (1997). Temporal reliability of estimates from contingent valuation. Land Economics, 73, 151-163.

Carson, R. T., Hanemann, W. M., Kopp, R. J., Krosnick, J. A., Mitchell, R. C., Presser, S., Ruud, P. A., & Smith, V. K., with Conaway, M., & Martin, K. (1998). Referendum design and contingent valuation: The NOAA panel’s no-vote recommendation. Review of Economics and Statistics, 80, 335-338.

Miller, J. M., & Krosnick, J. A. (1998). The impact of candidate name order on election outcomes. Public Opinion Quarterly, 62, 291-330.

Visser, P. S., & Krosnick, J. A. (1998). The development of attitude strength over the life cycle: Surge and decline. Journal of Personality and Social Psychology, 75, 1388-1409.

Krosnick, J. A. (1999). Maximizing measurement quality: Principles of good questionnaire design. In J. P. Robinson, P. R. Shaver, & L. S. Wrightsman (Eds.), Measures of political attitudes. New York: Academic Press.

Krosnick, J. A. (1999). Survey research. Annual Review of Psychology, 50, 537-567.

Bassili, J. N., & Krosnick, J. A. (2000). Do strength-related attitude properties determine susceptibility to response effects? New evidence from response latency, attitude extremity,and aggregate indices Political Psychology, 21, 107-132.

Holbrook, A. L., Krosnick, J. A., Carson, R. T., & Mitchell, R. C. (2000). Violating conversational conventions disrupts cognitive processing of attitude questions. Journal of Experimental Social Psychology, 36, 465-494.

Holbrook, A. L., Bizer, G. Y., & Krosnick, J. A. (2000). Political behavior of the individual. In A. E. Kazdin (Ed.), Encyclopedia of psychology. Washington, DC, and New York, NY: American Psychological Association and Oxford University Press.

Krosnick, J. A., Holbrook, A. L., & Visser, P. S. (2000). The impact of the Fall 1997 debate about global warming on American public opinion. Public Understanding of Science, 9, 239-260.

Miller, J. M., & Krosnick, J. A. (2000). News media impact on the ingredients of presidential evaluations: Politically knowledgeable citizens are guided by a trusted source. American Journal of Political Science, 44, 301-315.

Visser, P. S., Krosnick, J. A., & Lavrakas, P. (2000). Survey research. In H. T. Reis & C. M. Judd (Eds.), Handbook of research methods in social psychology. New York: Cambridge University Press.

Visser, P. S., Krosnick, J. A., Marquette, J., & Curtin, M. (2000). Improving election forecasting: Allocation of undecided respondents, identification of likely voters, and response order effects. In P. Lavrakas & M. Traugott (Eds.), Election polls, the news media, and democracy. New York, NY: Chatham House.

Bizer, G. Y., & Krosnick, J. A. (2001). Exploring the structure of strength-related attitude features: The relation between attitude importance and attitude accessibility. Journal of Personality and Social Psychology, 81, 566-586.

Holbrook, A. L., Krosnick, J. A., Visser, P. S., Gardner, W. L., & Cacioppo, J. T. (2001). Attitudes toward presidential candidates and political parties: Initial optimism, inertial first impressions, and a focus on flaws. American Journal of Political Science, 45, 930-950.

Krosnick, J. A. (2002). Is political psychology sufficiently psychological? Distinguishing political psychology from psychological political science. In J. Kuklinski (Ed.), Thinking about political psychology. New York: Cambridge University Press.

Krosnick, J. A. (2002). The challenges of political psychology: Lessons to be learned from research on attitude perception. In J. Kuklinski (Ed.), Thinking about political psychology. New York: Cambridge University Press.

Krosnick, J. A. (2002). The causes of no-opinion responses to attitude measures in surveys: They are rarely what they appear to be. In R. M. Groves, D. A. Dillman, J. L. Eltinge, & R. J. A. Little (Eds.), Survey nonresponse. New York: Wiley.

Krosnick, J. A., Holbrook, A. L., Berent, M. K., Carson, R. T., Hanemann, W. M., Kopp, R. J., Mitchell, R. C., Presser, S., Ruud, P. A., Smith, V. K., Moody, W. R., Green, M. C., & Conaway, M. (2002). The impact of “no opinion” response options on data quality: Non-attitude reduction or an invitation to satisfice? Public Opinion Quarterly, 66, 371-403.

Krosnick, J. A., & McGraw K. M. (2002). Psychological political science vs. political psychology true to its name: A plea for balance. In K. R. Monroe (Ed.), Political psychology. Mahwah, NJ: Erlbaum.

Swait, J., Adamowicz, W., Hanemann, M., Diederich, A., Krosnick, J. A., Layton, D., Provencher, W., Schakade, D., & Tourangeau, R. (2002). Context dependence and aggregation in disaggregate choice analysis. Marketing Letters, 13, 195-205.

Anand, S., & Krosnick, J. A. (2003). The impact of attitudes toward foreign policy goals on public preferences among presidential candidates: A study of issue publics and the attentive public in the 2000 U.S. Presidential election. Presidential Studies Quarterly, 33, 31-71.

Chang, L., & Krosnick, J. A. (2003). Measuring the frequency of regular behaviors: Comparing the ‘typical week’ to the ‘past week.’ Sociological Methodology, 33, 55-80.

Holbrook, A. L., Green, M. C., & Krosnick, J. A. (2003). Telephone vs. face-to-face interviewing of national probability samples with long questionnaires: Comparisons of respondent satisficing and social desirability response bias. Public Opinion Quarterly, 67, 79-125.

Krosnick, J. A., Anand, S. N., & Hartl, S. P. (2003). Psychosocial predictors of heavy television viewing among preadolescents and adolescents. Basic and Applied Social Psychology, 25, 87-110.

Visser, P. S., Krosnick, J. A., & Simmons, J. (2003). Distinguishing the cognitive and behavioral consequences of attitude importance and certainty: A new approach to testing the common-factor hypothesis. Journal of Experimental Social Psychology, 39, 118-141.

Krosnick, J. A., Miller, J. M., & Tichy, M. P. (2004). An unrecognized need for ballot reform: Effects of candidate name order. In A. N. Crigler, M. R. Just, and E. J. McCaffery (Eds.), Rethinking the vote: The politics and prospects of American election reform. New York, NY: Oxford University Press.

Miller, J. M., & Krosnick, J. A. (2004). Threat as a motivator of political activism: A field experiment. Political Psychology, 25, 507-523.

Anand, S., & Krosnick, J. A. (2005). Demographic predictors of media use among infants, toddlers, and preschoolers. American Behavioral Scientist, 48, 539-561.

Holbrook, A. L., Berent, M. K., Krosnick, J. A., Visser, P. S., & Boninger, D. S. (2005). Attitude importance and the accumulation of attitude-relevant knowledge in memory. Journal of Personality and Social Psychology, 88, 749-769.

Holbrook, A. L., & Krosnick, J. A. (2005). Meta-psychological vs. operative measures of ambivalence: Differentiating the consequences of perceived intra-psychic conflict and real intra-psychic conflict. In S. C. Craig & M. D. Martinez (Eds.), Ambivalence and the structure of public opinion. New York, NY: Palgrave Macmillan.

Krosnick, J. A, Judd, C. M., & Wittenbrink, B. (2005). Attitude measurement. In D. Albarracín, B. T. Johnson, & M. P. Zanna (Eds.), Handbook of attitudes and attitude change. Mahwah, NJ: Erlbaum.

Cornell, D. G., Krosnick, J. A., & Chang, L.  (2006).  Student reactions to being wrongly informed of failing a high-stakes test: The case of the Minnesota Basic Standards Test.  Educational Policy, 20, 718-751.

Krosnick, J. A., Holbrook, A. L., & Visser, P. S.  (2006).  Optimizing brief assessments in research on the psychology of aging: A pragmatic approach to survey and self-report measurement.  In National Research Council, When I'm 64.  Committee on Aging Frontiers in Social Psychology, Personality, and Adult Developmental Psychology.  Laura L. Carstensen and Christine R. Hartel, editors.  Board on Behavioral, Cognitive, and Sensory Sciences, Division of Behavioral and Social Sciences and Education.  Washington, DC:  The National Academies Press.

Krosnick, J. A., Chang, L., Sherman, S. J., Chassin, L., & Presson, C.  (2006).  The effects of beliefs about the health consequences of cigarette smoking on smoking onset.  Journal of Communication, 56, 518-537.

Schaeffer, E. M., Krosnick, J. A., Langer, G. E., & Merkle, D. M.  (2005).   Comparing the quality of data obtained by minimally balanced and fully balanced attitude questions.  Public Opinion Quarterly, 69, 417-428.

Visser, P. S., Bizer, G. Y., & Krosnick, J. A.  (2006).  Exploring the latent structure of strength-related attitude attributes.  In M. Zanna (Ed.), Advances in Experimental Social Psychology.  New York, NY: Academic Press.

Cornell, D. G., Krosnick, J. A., & Chang, L.  (2006).  Student reactions to being wrongly informed of failing a high-stakes test: The case of the Minnesota Basic Standards Test.  Educational Policy, 20, 718-751.

Holbrook, A. L., Krosnick, J. A., Moore, D., & Tourangeau, R.  (2007).  Response order effects in dichotomous categorical questions presented orally:  The impact of question and respondent attributes.  Public Opinion Quarterly, 71, 325-348.

Malhotra, N., & Krosnick, J. A.  (2007).  The effect of survey mode on inferences about political attitudes and behavior:  Comparing the 2000 and 2004 ANES to internet surveys with non-probability samples.  Political Analysis, 15, 286-323.

Malhotra, N., & Krosnick, J. A.  (2007).  Retrospective and prospective performance assessments during the 2004 election campaign:  Tests of mediation and news media priming.  Political Behavior, 29, 249-278.

Mahotra, N. & Krosnick, J. A.  (2007).  Procedures for updating classification systems: A study of biotechnology and the standard occupational classification system.  Journal of Official Statistics, 23, 409-432.

Schneider, D., Tahk, A., & Krosnick, J. A.  (2007).  Reconsidering the impact of behavior prediction questions on illegal drug use: The importance of using proper analytic methods in social psychology.  Social Influence, 2, 178-196.

Holbrook, A. L., Krosnick, J. A., & Pfent, A. M.  (2007).  Response rates in surveys by the news media and government contractor survey research firms.  In J. Lepkowski, B. Harris-Kojetin, P. J. Lavrakas, C. Tucker, E. de Leeuw, M. Link, M. Brick, L. Japec, & R. Sangster (Eds.), Telephone survey methodology.  New York: Wiley.

Iyengar, S., Hahn, K. S., Krosnick, J. A., & Walker, J.  (2008).  Selective exposure to campaign communication: The role of anticipated agreement and issue public membership.  Journal of Politics, 70, 186-200.

Visser, P. S., Holbrook, A. L., & Krosnick, J. A.  (2008).  Knowledge and attitudes.  In W. Donsbach & M. W. Traugott (Eds.), Handbook of public opinion research. Thousand Oaks, CA:  Sage Publications

Harder, J., & Krosnick, J. A.  (2008).  Why do people vote?  A psychological analysis of the causes of voter turnout.  Journal of Social Issues. 

Malhotra, N., Krosnick, J. A., and Thomas, R. K.  (in press).  Optimal design of branching questions to measure bipolar constructs.  Public Opinion Quarterly. 

Chang, L., & Krosnick, J. A. (in press). National surveys via RDD telephone interviewing vs. the Internet: Comparing sample representativeness and response quality. Public Opinion Quarterly.

Holbrook, A. L. & Krosnick, J. A. (in press). Social desirability bias in voter turnout reports: Tests using the item count technique. Public Opinion Quarterly.

Krosnick, J. A. & Presser, S. (in press). Questionnaire design. In J. D. Wright & P.V. Marsden (Eds.), Handbook of Survey Research (Second Edition). San Diego, CA: Elsevier.

Malka, A., & Krosnick, J. A. (in press). The association of knowledge with concern about global warming: Trusted information sources shape public thinking. Risk Analysis.

Pasek, J. & Krosnick, J. A. (in press). Optimizing survey questionnaire design in political science: Insights from psychology. In J. Leighley (Ed.), Oxford handbook of American elections and political behavior. Oxford: Oxford University Press.

Rabinowitz, J. L., Sears, D.O., Sidanius, J., & Krosnick, J. A. (in press). Why do white Americans oppose race-targeted policies? Clarifying the impact of symbolic racism. Political Psychology.

Schneider, D., DeBell, M., & Krosnick, J. A. (in press). Using the American National Election Study surveys to test social psychological bypotheses. In K. Trzesniewski, M. B. Donnellan, & R. E. Lucas (Eds.) Obtaining and analyzing archival data: Methods and illustrations. Washington, D.C.: American Psychological Association.